Once the music is released, we leverage actionable insights through social and streaming data analysis to identify key performance indicators (KPI’s). In partnership with our artists and their management teams, we then use that data to inform ongoing marketing and promotion strategies.
We distribute music for on-demand consumption to online stores and streaming services—including iTunes, Spotify, Apple Music, Amazon Music, and Google Play—and handle revenue collection from distributors.
WHAT WE DO
Vivaio Records, based in California, is an artist accelerator that partners with professional musicians to digitally release and promote music to global audiences. Our experienced team works directly with artists to develop bespoke, go-to-market strategies that suit their needs.
To market and promote our artists, we use communication touchpoints and storytelling to weave compelling narratives that connect audiences with artists and their music through social media campaigns and blog posts. We also pitch tracks to editorial and independent curators to get our artists playlisted.
We assist our artists in identifying, shaping, and implementing strategies by guiding the process of creating a cohesive digital brand identity across socials, DSPs, and on their website. In addition, we work with artists to set up supplemental ways of monetizing their brand, based on the scale of their social media following.